Revitalise Your Facility. Unlock the 55+ Market. Build Predictable Recurring Revenue.
Transform Underused Space Into a Proven Revenue-Generating 55+ Fitness Hub
The Hello GoodLife Hub is a turnkey, power-assisted fitness model designed to help gyms, clubs and community organisations generate sustainable income while serving Ireland’s fastest-growing demographic.
From this….
The Opportunity
Ireland’s Fastest Growing Demographic is 55+ !
They Have
Disposable Income
This is the most financially stable and fastest-expanding demographic in Ireland — and it is actively seeking safe, structured exercise solutions.
They Value Preventative Health
This audience understands longevity and wants to stay strong, mobile and independent for as long as possible.
They are not chasing aesthetics — they are investing in quality of life.
They Prefer Structured, Low-Impact Exercise
They seek guided, joint-friendly training that feels safe and purposeful. Programmes that offer support and clarity outperform high-intensity, unsupervised gym floors for this group.
They Stay Loyal Once Engaged
Retention rates in the 55+ market are significantly stronger than younger demographics.
When they feel welcomed and supported, they stay — and they refer others.
They Avoid Traditional Gyms
Intimidating layouts, heavy weights and youth-focused branding discourage participation.Many simply never walk through the door — even though they want to exercise.
Yet Most Facilities Are Not Built for Them
Most gyms are designed around high-energy, high-intensity training models.
Very few spaces are intentionally structured for confidence, comfort and accessibility.
Hello GoodLife Changes That.
Hello GoodLife creates a dedicated, revenue-generating zone built specifically for this underserved market.
It transforms underused space into a welcoming, structured environment that converts demand into dependable income.
WHY THE MODEL WORKS
It Meets a Clear Market Gap
Traditional gyms intimidate older adults.
It Removes Barriers
Power-assisted equipment supports movement rather than demanding it.
It Builds Retention
55+ members show higher loyalty and lower churn.
It Drives Daytime Utilisation
Morning & mid-day usage fills quiet hours.
It Enhances Brand Reputation
Aligns with Healthy Ireland and preventative healthcare.
Ready to Explore Bringing a Hello GoodLife Hub to Your Facility?
We are now selecting partners for the next phase of our national rollout!
👉 Complete the Expression of Interest form below.
